Bear Grips

Bear Grips Pro Shops

Conversion Rate

The percentage of shop visitors who complete a purchase. Calculated as: (Orders / Visitors) × 100. Industry average for e-commerce: 2-3%.

Example

A shop gets 1,000 visitors in a month and 25 people buy. Conversion rate: 2.5%. To increase revenue: drive more traffic OR improve conversion rate.

Why It Matters

Even small conversion improvements compound. Going from 2% to 3% is a 50% revenue increase with the same traffic.

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