Bear Grips

Bear Grips Pro Shops

Revenue

The total money earned from sales before expenses. In POD: Revenue = Number of Units Sold × Retail Price.

Example

A shop sells 100 items at an average retail price of $35. Revenue: $3,500. If base costs total $2,200, profit is $1,300.

Why It Matters

Revenue is the top-line number, but profit is what matters. Bear Grips' low base prices help vendors keep more of every dollar.

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