Retail price: $39.88, Base price: $24.88 → Profit: $15.00 → Margin: 37.6%. On VIP, same product base is $19.88 → Profit: $20.00 → Margin: 50.1%.
Higher margins mean more profit per sale. VIP pricing at Bear Grips can push margins above 50% — significantly higher than most POD platforms.
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