A Self-Service VIP vendor stays 24 months, paying $59/mo = $1,416 in subscriptions. A Done-For-You VIP vendor at $109/mo = $2,616. Plus their customers generate $500/mo in base cost revenue.
Understanding CLV helps price acquisition efforts. If a vendor's CLV is $1,500+, spending $100 to acquire them is a no-brainer.
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