Bear Grips

Bear Grips Pro Shops

Churn / Churn Rate

The rate at which customers cancel their subscription. Lower churn = more stable revenue. Calculated as: Cancellations / Total Customers × 100.

Example

If 5 out of 100 vendors cancel in a month, churn rate is 5%. Industry average for SaaS is 5-7% monthly.

Why It Matters

Low churn means vendors are getting value. Bear Grips fights churn with great products, free shipping, and done-for-you design service.

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