Bear Grips

Bear Grips Pro Shops

Glossary → CAC (Customer Acquisition Cost)

CAC (Customer Acquisition Cost)

The total cost to acquire one new customer. Includes marketing spend, sales costs, and operational expenses divided by number of new customers.

Example

Bear Grips spends $500 on Facebook ads and gets 5 new vendor signups. CAC = $100 per vendor. If CLV is $1,500+, that's a 15x return.

Why It Matters

Keeping CAC below CLV is essential for sustainable growth. Organic channels (SEO, affiliates) have the lowest CAC.

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