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VENDOR SPOTLIGHT

CF Cape Ann

CrossFit Box · Gloucester, MA

CrossFit Box Gloucester, MA

Their Story

CF Cape Ann is a community-driven CrossFit box on the Massachusetts coast that has been forging athletes since 2016. Owner Ryan started the box after leaving a corporate finance career, and built a culture around competition, camaraderie, and showing up every day. The box runs intramural throwdowns, holiday WODs, and an annual charity event that draws teams from across New England. Ryan had been ordering bulk tees from a local printer for years — minimum 72-piece orders, two color options, and a four-week lead time. Half the shirts always ended up as giveaways because he over-ordered to hit the minimum.

What They Sell

Here's what CF Cape Ann offers through their Bear Grips Pro Shop:

Why Print on Demand

CrossFit culture runs on limited-edition event merch. The problem with traditional printing is that every design requires a big upfront commitment, and event-specific gear has a short shelf life. With Bear Grips, Ryan drops a new design for every throwdown, charity event, and holiday WOD — no minimums, no leftover stock. If ten people buy it, great. If fifty do, even better. Either way, he profits on every single sale.

Results

CF Cape Ann now runs a merch drop for every major event — roughly one per month. Their holiday WOD tee sold 67 units in a single weekend. Ryan estimates he has saved over $3,000 in dead inventory costs since switching from his local printer. Members treat each drop like a collectible, and the limited-edition approach has actually increased demand.

In Their Words

“Every throwdown gets its own shirt now. No minimums means I can do limited runs without the financial risk. Our members collect them like badges of honor.” — CF Cape Ann

These are the products CF Cape Ann relies on most. Available with no minimums and free shipping on every order.

Why Print on Demand Beats a Local Print Shop

CF Cape Ann did it — your gym can too

100+ premium products, zero upfront cost, and free shipping on every order. Open your branded shop in under 30 minutes.

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