Custom Apparel Launch Checklist for Fraternity & Sorority Businesses
Interactive checklist — click items to mark complete. Progress saves in your browser.
Ready to launch branded apparel for your fraternity & sorority business? This checklist covers everything from choosing products to setting up your shop to getting your first sale.
Before You Start
Define your brand identity (logo, colors, tagline)
Identify your target audience: Chapter presidents, Greek life members, rush chairs
Research what your competitors are selling
Set your pricing strategy (cost + profit margin)
Gather design assets (logo files, brand fonts)
Choose Your Products
Pick 5-10 products to start — no minimums, so test freely (unlike print shops that force 50+ per design)
Consider your audience — what do they actually wear daily?
Check size ranges (XS-4XL for inclusivity)
Review material options (cotton, performance, blend) — all premium brands, not cheap blanks
Use the mockup editor to preview designs on real products — no samples needed
Set Up Your Shop
Sign up for a free Bear Grips Pro Shop (no upfront costs, no contracts)
Upload your logo and customize your storefront — customers see YOUR brand
Add your first 3-5 products with designs using the mockup editor
Write product descriptions that speak to your audience
Set your retail prices (recommended: base + $10-15 profit per item)
Preview your shop on mobile and desktop
Launch & Promote
Share your shop link on social media
Email your existing customers or community
Promote to fraternities and sororities audiences
Pin your shop link in your bio/profile
Run a launch promotion (10% off first week)
Ask for photos from first customers for social proof
Grow & Scale
Add new designs monthly — no minimums means you can test anything
Track what sells — double down on winners, drop what doesn't (no wasted inventory)
Join the affiliate program — earn 10% recurring + $1/unit on every vendor you refer
Consider upgrading to Self-Service VIP ($59/mo) for lower base prices — save $4-11 per item. Or go hands-free with Done-For-You VIP ($109/mo) — we build your entire shop, set optimal pricing, and curate seasonal collections monthly
Launch seasonal drops and limited editions — Bear Grips adds new catalog items regularly
Custom apparel for your fraternity & sorority business — zero risk
No upfront costs. No sitting on inventory. We print, pack, and ship free to your customers. You keep 100% of the profit.
Open Your Free Shop →Related Resources
100 Fraternity & Sorority Apparel Ideas
How to Start Fraternity & Sorority Merch
Browse Product Catalog
Free Design Tools