Custom 7-on-7 Football Apparel Checklist — Launch Guide
Interactive checklist — click items to mark complete. Progress saves in your browser.
Ready to launch branded apparel for your 7-on-7 football business? This checklist covers everything from choosing products to setting up your shop to getting your first sale.
Research & Planning
Define your 7-on-7 football brand identity — logo, colors, tagline, and vibe
Identify your target audience: 7-on-7 tournament organizers, passing league coaches, skill position trainers
Research what competing 7-on-7 football brands are selling for apparel
Set your pricing strategy (base cost + profit margin)
Gather design assets — logo files in PNG/SVG, brand fonts, color codes
Product Selection
Pick 5-10 products to start — no minimums means you can test freely (unlike print shops that force 50+ per design)
Consider what your 7-on-7 tournament organizers actually wear daily
Check size ranges (XS-4XL) for inclusivity across your 7-on-7 football community
Review material options — cotton, performance, blend — all premium brands, not cheap blanks
Use the mockup editor to preview your designs on real products — no samples needed
Shop Setup
Sign up for a free Bear Grips Pro Shop — no upfront costs, no contracts, no risk
Upload your 7-on-7 football logo and customize your storefront — customers see YOUR brand
Add your first 3-5 products with designs using the built-in mockup editor
Write product descriptions that speak directly to 7-on-7 tournament organizers
Set retail prices (recommended: base + $10-15 profit per item)
Preview your shop on mobile and desktop — most 7-on-7 football buyers shop on phones
Launch & Promote
Share your shop link on social media channels your 7-on-7 football audience uses
Email your existing customers, members, or community list
Pin your shop link in your bio, profile, or website navigation
Run a launch promotion — 10% off first week to drive early sales
Ask for photos from your first customers to use as social proof
Grow & Scale
Add new designs monthly — no minimums means you can test anything for your 7-on-7 football audience
Track what sells and double down on winners — no wasted inventory when something doesn't move
Join the affiliate program — earn 10% recurring + $1/unit on every vendor you refer
Consider upgrading to Self-Service VIP ($59/mo) for lower base prices — save $4-11 per item. Or go hands-free with Done-For-You VIP ($109/mo) — we build your entire shop, set optimal pricing, and curate seasonal collections monthly
Launch seasonal drops and limited editions — Bear Grips adds new catalog items regularly to keep your 7-on-7 football shop current
Traditional Print Shop vs. Bear Grips Pro Shops
Why 7-on-7 football businesses are switching from local print shops to print-on-demand.
Local Print Shop
- 50-100 piece minimums per design
- $750-$2,000+ upfront per order
- Stuck with unsold inventory
- Limited to 1-2 products and colors
- You handle packaging and shipping
Bear Grips Pro Shops
- No minimums — sell 1 or 1,000
- $0 upfront — we print when customers order
- Zero inventory risk
- 100+ premium products, unlimited colors
- Free shipping, we handle everything
Ready to sell custom 7-on-7 football apparel?
Your 7-on-7 tournament organizers are already wearing your brand in their heads. Give them something real. Zero risk, zero upfront cost.
Open Your Free Shop →Related Resources
7-on-7 Football Apparel Ideas
How to Start 7-on-7 Football Merch
Football Checklist (Parent)
Browse Product Catalog