Bear Grips

Bear Grips Pro Shops

Glossary → B2B (Business to Business)

B2B (Business to Business)

Commerce between businesses. Bear Grips sells to businesses (gyms, churches, schools) who then sell to their end customers (B2B2C).

Example

Bear Grips (business) sells the platform to a gym (business). The gym sells merch to their members (consumers). That's B2B2C.

Why It Matters

Bear Grips is a B2B SaaS — understanding this helps with marketing, pricing, and sales strategy.

← AthleisureB2C (Business to Consumer) →

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