Which custom apparel platform is better for your business? Here's an honest breakdown.
Bear Grips Pro Shops is a custom athletic apparel platform where businesses get their own branded online shop — no Shopify needed, no coding, no inventory. What makes us different? Our catalog is curated from real sales data. We track what sells best across all our vendors and give you those proven winners. No scrolling through 900 products hoping you pick the right one. Free shipping is always included. Our VIP plans unlock lower base prices and a done-for-you design service. Every account earns through our built-in affiliate program.
Lulu Direct is a pod platform known for books, expanded to apparel and merchandise. Authors and publishers who want to add merch alongside book sales.
Their pricing: Free to use, pay per order
Their model: POD platform known for books, expanded to apparel and merchandise
Integrations: Shopify, WooCommerce, Lulu Bookstore
| Feature | Bear Grips | Lulu Direct |
|---|---|---|
| Monthly Fee | Free, $59/mo VIP, $109/mo DFY VIP | Free to use, pay per order |
| Product Catalog | Data-driven curated catalog — best sellers across all vendors, no guesswork | 50+ products — you figure out what sells |
| Shipping | Free shipping on every order | Paid shipping, 3-8 business days |
| Brands | Nike, Champion, Bella+Canvas, Sport-Tek, Next Level + more | Varies |
| Design Service | Done-for-you on VIP ($109/mo) | No done-for-you design service |
| Affiliate Program | 10% recurring + $1/unit sold by referrals | No affiliate program or limited |
| Minimums | No minimums — sell 1 at a time | No minimums |
| Shipping Speed | ~1 week, USA printing | Paid shipping, 3-8 business days |
| Target Audience | Any business type — gyms, churches, schools, restaurants, creators + more | Authors and publishers who want to add merch alongside book sales |
Before comparing platforms, many businesses start with a local print shop. Here's the problem:
Bear Grips Pro Shops eliminates all of this. Zero inventory, zero minimums, zero upfront costs. We print and ship each order directly to your customer with free shipping. And we're constantly adding new products to keep your shop current with the latest styles and trends.
Lulu Direct is a capable platform for authors and publishers who want to add merch alongside book sales. But for a full branded apparel shop with free shipping and done-for-you support, Bear Grips is the stronger choice.
If you want a branded athletic custom apparel shop with a curated best-seller catalog, free shipping, and done-for-you design support — Bear Grips Pro Shops is the better choice.
Skip the limitations of Lulu Direct. Get free shipping, a curated catalog backed by real sales data, and done-for-you design support. Start free today.
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